Levi Strauss Private Placement via 144A

SAN FRANCISCO — Levi Strauss & Co. announced today the pricing of EUR300.0 million aggregate principal amount of 73/4% senior notes due 2018 and $525.0 million aggregate principal amount of 7 5/8% senior notes due 2020 in a private placement conducted pursuant to Rule 144A and Regulation S under the Securities Act of 1933. The principal amount of each series of notes was increased from the previously announced EUR275.0 million and $460.0 million. The sale of the notes is expected to close on May 6, 2010.

The senior notes have not been registered under the Securities Act of 1933, as amended, or any state securities laws, and unless so registered, may not be offered or sold in the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the Securities Act and applicable state securities laws. Statements in this press release regarding the private offering of debt securities shall not constitute an offer to sell or a solicitation of an offer to buy any such securities.

Investors should consider the information contained in our filings with the U.S. Securities and Exchange Commission (the “SEC”), including our Annual Report on Form 10-K for the fiscal year ended 2009, especially in the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” sections. Other unknown or unpredictable factors also could have material adverse effects on our future results, performance or achievements. In light of these risks, uncertainties, assumptions and factors, the forward-looking events discussed in this news release may not occur. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date stated, or if no date is stated, as of the date of this news release. http://www.marketwatch.com/story/levi-strauss-co-prices-private-placement-of-senior-notes-2010-04-28?reflink=MW_news_stmp

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PPM is the leading U.S. entrepreneurial firm that specializes in writing private placement memorandums (PPM) and linking investors with entrepreneurs.

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