Affinion Group, Inc. Announces Proposed 10-1/8% Senior Notes Offering

NORWALK, Connecticut Private Placement- Affinion Group, Inc., a global leader in customer engagement solutions that enhance and extend the relationship of millions of consumers for financial service, retailing, hospitality and e-commerce companies, announced today its intention to sell, subject to market conditions, approximately $125.0 million in aggregate principal amount of its 10-1/8% senior notes due 2013 in a private placement offering pursuant to Rule 144A and Regulation S of the Securities Act of 1933, as amended (the “Securities Act”). The senior notes, if issued, would be guaranteed on a senior unsecured basis by each of the Company’s current and future domestic subsidiaries that guarantee the Company’s indebtedness under its senior secured credit facility. The proposed 10-1/8% senior notes due 2013 would be issued under a new indenture and would not be part of the same class as the Company’s existing 10-1/8% senior notes due 2013.

The net proceeds of the offering are intended to be used for general corporate purposes.

The notes anticipated to be offered will not be registered under the Securities Act or any state securities laws, and the notes may not be offered or sold within the United States, or to, or for the account or benefit of, any United States persons absent registration under, or an applicable exemption from, the registration requirements of the Securities Act and applicable state securities laws.

This press release shall not constitute an offer to sell or a solicitation of an offer to purchase any notes and shall not constitute an offer, solicitation or sale in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful. Any offers of the senior notes will be made only by means of a private offering memorandum.

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